XS.com names Hanna Le Vietnam business development director

XS.com appointed Hanna Le as regional business development director for Vietnam on Nov. 4, adding a local market veteran to lead partner growth and expand the company’s presence in the country. The move is aimed at deepening relationships with Vietnamese clients and brokers as XS.com pushes broader regional growth.

Why it matters: - XS.com is reinforcing its Vietnam push with a leader who already knows the market, the partners and the local sales environment. - The appointment is designed to support partner growth, new business opportunities and a stronger on-the-ground presence in one of Southeast Asia’s key brokerage markets.

What happened: - XS.com appointed Hanna Le as Regional Business Development Director for Vietnam on Nov. 4, 2026. - Hanna Le is returning to XS.com after previously serving as Country Manager. - XS.com said the role will focus on business development initiatives in Vietnam. - Hanna Le will work with regional teams and marketing colleagues to shape initiatives for Vietnamese clients and partners.

The details: - Hanna Le previously served as Business Development Director at GTCFX, where she managed the sales team and oversaw partner relationships. - Earlier in her career, Hanna Le was Country Manager at Radex Markets, leading business development and retail sales teams, recruitment, training and local market planning. - Hanna Le also worked as Sales Manager at Info Finance – CFD Media, supporting brokers entering Vietnam through branding, industry connections and tailored marketing activities. - Hanna Le’s background also includes a role as Senior Sales Officer at Shinhan Bank. - In her new role, Hanna Le will focus on expanding partner relationships and identifying growth opportunities. - Wael Hammad, Group Chief Commercial Officer at XS.com, said Hanna Le’s market knowledge and experience leading business development teams make her well suited for the role. - XS.com said Hanna Le’s understanding of local partner needs will help the company build stronger relationships and pursue new opportunities in Vietnam.

Between the lines: - XS.com is signaling that Vietnam is a priority market for its regional expansion strategy. - The hire suggests the company wants a more localized commercial approach rather than relying only on centralized regional management. - Hanna Le’s background across brokerage, sales and banking gives XS.com a mix of industry relationships and market execution experience.

What's next: - Hanna Le is expected to lead XS.com’s partner development efforts in Vietnam and support the company’s broader regional growth plans. - XS.com said the appointment is part of its effort to strengthen regional leadership and expand its presence in Vietnam. - The company will rely on Hanna Le to help create a stronger foundation for Vietnamese partners and clients, backed by XS.com’s global expertise and solutions.

The bottom line: - XS.com is betting that a familiar local executive can help translate global scale into deeper Vietnam market traction.